How to keep your brand successful
Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful?
All posts tagged: market leadership
15 ways to be a more valuable brand
We often think of brand value in financial terms. But that value, I would venture to suggest, is actually a result of a broader initiative that brands need to think about in these busy times: finding ways to be valuable in the lives of those who buy from them.