The power of opinions for brands

Dennis Ryan, the Chief Creative Officer at Element 79, believes that “Brands are opinions”. Dr Philip Kotler, world-renowned marketing expert, says “Brands help people make decisions.” Increasingly my own view is a mix of both these wonderful ideas:

Brands need to express, and be associated with opinions, that help people make decisions.

envelope

Enjoyed This Post?

Great. Sign up for my blog updates and have posts sent straight to your inbox.

I absolutely respect your privacy. Your details are safe.