Five signs your brand is fading
It’s not always easy to spot that your brand is falling out of favour with consumers, especially if, on the face of it, things look healthy.
Month: August 2016
Do brands have a finite size?
Marketers talk about brands as vehicles for growth. But does that mean they should just keep growing – or is there a point when they reach critical mass?
20 powerful brand motivations
Why do consumers keep brands in their lives? Relevance.
Brand loyalty or brand convenience?
Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty. What makes your brand attractive?