What would you do with your company’s mission statement? Would you tweet it?, Brian Solis asks in this article. Just as importantly – would you retweet it?
In other words, does it carry enough meaning for you, and is it personal enough to what you strive in life for that you would literally want to put your name to it and circulate it?
I love this thought because it’s a great reminder to all of us that purpose isn’t about what you’re told to do, or believe or say. It’s about what you choose to share with others. Or at least it should be.
The “BBQ script”, “elevator speech”, “picket fence précis” whatever you want to call it can’t just be a set of words that you roll out on cue. It can’t just be marketing. Not if you really want people to believe you, and therefore the brand you represent.
Speaking of belief, let me ask you this. How much of what you talked about, thought about, met over, reviewed, presented, rationalised, advocated, defended, instructed, created, delegated yesterday … would you “Like” if you were given the chance? How much of it would you be proud to say you were proud of?
Or did it just get done?
Because if you’re not a fan of what you do, if you wouldn’t like it – why should anyone else?
