The great customer vanishing act: what happens when you can’t track them?
Right now, many social brands offer a free ride in exchange for data that they hope will be valuable to their marketers and others.
All posts tagged: participation
For your information: why so many brands are not listened to
The insurance company wrote to me again. That can only mean it’s a bill or a change in policy. Either way it’s more expensive – literally, because I’m paying more, or metaphorically because I’m getting less for the money I do pay.
Two very different types of stickiness
I love this distinction by Martin Bishop between the brands we’re stuck on versus the ones we’re stuck with.